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Professional Market Sizing Analyst

TAM → SAM → SOM with explicit assumptions and sensitivity analysis

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Geography & Market Context

Population data will be fetched automatically

Market Sizing Analysis

A) GEO SNAPSHOT
Geography selected:

Population (2024):

335,000,000

Total businesses:

~6,000,000

Sources: US Census Bureau, SBA

B) DEFINITIONS
TAM:

Total revenue opportunity if capturing 100% of target market

SAM:

Portion of TAM we can realistically address with our product/model

SOM:

Portion of SAM we can capture in near-term given go-to-market capacity

C) TAM (Total Addressable Market)
Method:

Assumptions:

Calculation:

60,000 target companies × $50,000 avg spend

TAM in annual revenue

D) SAM (Serviceable Addressable Market)
Segment Definition:

Filters Applied:

Calculation:

SAM in annual revenue

E) SERVICEABLE % OF TAM (Realistically Served)
Served % of SAM:

Served TAM:
F) SOM (Serviceable Obtainable Market) — YEAR 1/3/5
Year 1 Share
Year 3 Share
Year 5 Share
Justification:

G) NUMERIC RESULTS
YearShare AppliedSOM (ARR)# Customers
H) SENSITIVITY ANALYSIS (Year 5)
ScenarioServed %Y5 ShareY5 Revenue
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